This advert is just one of several I have come across that speak directly to men, playing on their insecurities in their ability to succeed in the workplace, and among their peers. It is an interesting change to see these ads targeting men, however either way it doesn’t really settle well does it? From the December 7th 1957 issue of the Saturday Evening Post
"Know him? He’s the easiest man in town to meet. Just visit your friendly tavern and ask for Budweiser…King of Beers."
I am drinking a bloody mary, but only because the store had not clamado, or I would be drinking a Ceaser! I would also happily be drinking a budclamato right now in honor of this advert. Happy Tuesday drinking!
If you are interested in the rest of the article just give me a shout! George W. Corner, the author of this article has really mastered the art of smoldering eyes
A little motivation from the Saturday Evening Post of January 5, 1959 to help everyone (especially me) wake up this morning. Because all I really need is some really good coffee. Did I mention that is is cold here in Anchorage? So I use coffee for some much needed courage in order to brave the cold winter wonderland each day!